Overzichtsartikel: Effect verpakking op perceptie en voorkeur

17 januari 2017

Researchers at Hsing Wu University in Taiwan reviewed various studies on the effect of packaging on perceptions and preferences. They found that that packaging can either encourage or discourage consumers. An article about the review study was published in the International Journal of Organizational Innovation.
People consider the physical appearances of the products whereby a factor like the shape of packaging can influence consumer perception. The logo of the product and the brand name are also linked to consumer perception. People also believe that poor quality products are packaged in poor quality materials and are likely to avoid buying such products.
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