With global food demand expected to outpace the availability of water by 2050, consumers can make a big difference in reducing the water used in livestock production. Researchers at Washington State University USA (WSU) demonstrated that consumers are willing to pay a little more for meat products labeled to reflect a single, environmentally friendly production practice, such as water conservation.
They also demonstrated that moderate price premiums for all cuts of meat that are acceptable to the average consumer will have a greater impact than high premiums for a few niche products. An article about the research is published in Food Policy (Nieuwsbericht WSU, 6 oktober 2014).
Klik hier voor het nieuwsbericht.
Klik hier voor een samenvatting van het artikel.
Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.
31 oktober 2014