Verpakkingsontwerp: Linken van tabaksproducten aan kenmerken digitale tijdperk

27 november 2013

Linking tobacco products with the hallmarks of the digital age, such as social media and innovative technologies, seems to have become a marketing goal for a number of tobacco companies.
Between July 2011 and January 2012, researchers at the University of Pittsburgh USA collected a sample of top market share cigarette brands comprising 193 cigarette packages from 23 countries as part of the wider Chatter Box project. The countries targeted were culturally diverse, drawn from five continents. In an article published in Tobacco Control the researchers report three illustrative case studies which underscore a recognisable pattern of digital culture in package design.
Klik hier voor het artikel.
Klik hier voor meer informatie over het Chatter Box Project.

Dit bericht is ook opgenomen in ons maandelijkse nieuwsoverzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.