Research: duurzaamheidslabels spelen bij consumenten geen grote rol in keuze voor voedingsmiddelen

27 februari 2014

Sustainability labels give consumers the opportunity to take into account environmental and ethical considerations when making food choices. Researchers at Aarhus University in Denmark investigated the relationship between consumers motivation, understanding and use of sustainability labels (both environmental and ethical), which are increasingly appearing on food products.
The results imply that sustainability labels currently do not play a major role in consumers’ food choices, and future use of these labels will depend on the extent to which consumers’ general concern about sustainability can be turned into actual behaviour. An article about the research is published in Food Policy.
Klik hier voor het artikel.

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.