Private label sourcing survey: Strategies to differentiate and defend
Retail has entered a period of rapid change. Omnichannel forces are reshaping consumer behavior and the competitive landscape, the pace of international expansion continues to grow and supply markets face more volatility and regulation. In this new environment, retailers are looking to Private Label sourcing to drive more differentiation on the shelf and to defend market share, margin and brand reputation.
To better understand this dynamic market, Deloitte conducted an in-depth study of retailers' sourcing practices. With more than 260 respondents from Apparel, General Merchandise and Grocery retailers, the 2012-13 Private Label Sourcing Survey is one of the largest and most comprehensive studies of the market to date (News letter Packaging Digest, 25 June 2013).