McKinsey: Recente veranderingen in koopgedrag consument

20 april 2016

A global survey by McKinsey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications for retailers and packaged-goods companies alike.
Money remains a constant worry—and fear of yet another downturn looms large, driven by political upheaval and financial-market volatility. That said, many other consumers are enjoying financial stability and maintaining a brighter outlook. About one-third of shoppers around the world are staying loyal to their favorite brands instead of downgrading to cheaper options, and some are even splurging on certain types of purchases. These are among the findings of the survey.
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