Invloed duurzaamheid verpakkingen op aankoopbeslissingen

The Hartman Group has published an infographic about the influence of the sustainability of the packaging in the decision of the consumer to buy a product. The infographic is based on the Sustainability: Transparency 2015 report. Consumers understand sustainable packaging primarily in terms of what happens to the packaging after they use the product at home. It is the familiarity with this back-end impact that influences purchase decisions. When asked what is most important when deciding which foods and beverages to purchase, more than half of the consumers name product safety/healthfulness (56%) and products that save money (51%). 22% say that minimal/eco-friendly packaging is important.
Klik hier voor de infographic (644 kB).

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