FMCG-fabrikanten: uitdagingen voor de e-commerce VS markt in 2018
Consumer packaged goods (CPG) companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could be 10% in short order. This is stated in The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association (GMA).
The report argues that while many companies have established a digital presence like a website, most have yet to fully integrate digital into their operating model and tailor their packaged product offerings to the digital or e-commerce marketplace. This issue is also addressed in a new NVC Position Paper.
Klik hier om het rapport de downloaden (11 MB).
Klik hier om de NVC Position Paper ‘Packaging as Driver for the Sustained Future of E-Commerce’ te downloaden (417 kB).
Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.