Beschermend materiaal in pakketten - Consumentenemoties

18 april 2016

Package InSight and Pregis performed an emotional response study using a facial camera which measures and codes 40+ facial muscles. The study evaluated traditional protective package material types (loose-fill “peanuts”, paper, square-pattern bubble cushioning and air pillows).
They found that the emotional reading (or value) for packaging peanuts indicated participants were approximately 10 times more likely to be categorized as frustrated than not frustrated. They also found that bubble cushioning and air pillow packaging create the least frustration and that the participants were the least irritated when disposing bubble cushioning materials (Nieuwsbericht Package Insight, 8 april 2016).
Klik hier voor het nieuwsbericht, inclusief een infographic van de resultaten.
Klik hier om uw gegevens in te vullen om de studie te downloaden.
Klik hier voor meer informatie over het NVC innovatieproject Web Retail Packaging.

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