Welke betekenis geven ouders afbeeldingen voor kinderen?

Front-of-package (FOP) visual and verbal claims play a critical role in capturing consumers' attention and helping them choose foods that fit their goals. Due to only possessing emergent literacy skills, preschool children are attuned to FOP visuals. Researchers at Colorado State University US studied how parents of preschool children make sense of FOP visual and verbal claims on packaged food products that are intended for their children. They found that parents associated aspects that most appeal to their preschool children – the characters and other playful visuals – with higher sugar content and artificial ingredients. An article about the research is published in Appetite.
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