10% meer koopintentie dankzij Shelf Ready Packaging

76% of purchase decisions are made in-store, of which 82% are made within the first 4 seconds. To take full advantage of these four, very impressionable seconds, Shelf Ready Packaging (SRP) was designed, with the goal to improve in-store performance of fast moving consumer goods. Smurfit Kappa performed research towards the effect of such SRP on sales though marketing performance and customer experience.
Results based on 10,000 shopper’s ‘path to purchase’ behaviour shows that SRP can drive an 8% increase in sales, a double digit increase of brand visibility and perception, together with a 10% increase in purchasing intent (Persbericht Smurfit Kappa, 7 oktober 2015).
Klik hier voor het persbericht.
Klik hier voor een white paper met meer toelichting over SRP (784 kB).

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