The USA-EU joint business workshop on pharmaceutical packaging innovation

Wednesday 5 June 2024
Le Méridien Boston Cambridge, MA (USA)
9AM - 5PM EST

THE PROGRAMME

With 45% of the world’s GDP and around 10% of the world population, the USA and (Western, Central) Europe together constitute a significant acting force in the field of packaging. Both regions share challenges in pharmaceutical and medical device packaging. Healthcare cost are increasing, legislation is intensifying and information technologies like GenAI may disrupt existing business patterns and create novel pathways for packaging innovation. This intense joint business workshop inventarises the trends, shares the highlights and shapes the vision of the industry for the future in the field of pharmaceutical packaging innovation in the USA, Europe and worldwide.

On Thursday 6 June 2024, the USA-EU joint business workshop on packaging and environment takes place at the same venue.

YOUR CO-MODERATORS

Dr. Laura Bix (Assistant Dean Graduate Studies in the College of Agriculture and Natural Resources, and Professor at the School of Packaging at Michigan State University)

Michael Nieuwesteeg MSc MEng (Managing Director NVC Packaging Centre and project lead NVC Project Pharmaceutical Packaging Innovation)

PROGRAMME:

08.00-09.00 Registration

09.00-09.15 The main challenges for society and the USA-EU business community regarding packaging and medical devices
Presented by co-hosts prof. Laura Bix (Michigan State University – School of Packaging) and Michael Nieuwesteeg (NVC Packaging Centre)

09.15-09.45The current and future legislation on packaging of medicines and medical devices in Europe and the USA
Overview by Michael Nieuwesteeg (NVC Packaging Centre) on the upcoming new EU Medicine Directive with a reflection on the existing USA FDA regulations on medicines and medical devices

Invited as special guests to the workshop: two representatives from the FDA

10.15-11.15 Pharma packaging design now and in the future
A 360^o introduction by Sriman Banerjee (Executive Director of R&D Diagnostics, Software & Packaging, Takeda), followed by a panel debate including four invited guests from leading USA-EU pharma companies

11.15-12.00 Shopping for medicine online: your health lost in translation…? Dangers, opportunities, liabilities and no-go areas in online medicine: recent research findings by prof. Laura Bix (Michigan State University – School of Packaging) et.al.

12.00-12.15 Concluding plenary debate

12.15-13.00 LUNCH BREAK

13.00-13.30 The future of packaging recycling in healthcare: inconvenient truths uncovered, unknown opportunities identified…
Serra Anker (NVC manager Packaging materials and processes)

13.30-14.30Short intros of the finest and brightest recent innovations in industry, with on-the-spot feedback by all participants
Blisters - Injector pens – Labels – The Smartpatch – Automation – Manufacturing and distribution

Concluded with an overview and joint analysis of published CPhI Awards 2023 and Ameristar Awards pharma category winners

14.30-15.15 Are you really in control as a patient? Sharing experience with using OTC medicines with and without AI ‘assistance’
Patient-centered research on the ways that patients understand and act upon on-pack instructions, by prof. Laura Bix (Michigan State University – School of Packaging) et.al.

15.15-16.00 Managing the complexities of the future international pharma supply chains from an (interactive) packaging and labeling perspective
Short intro by prof. Laura Bix (Michigan State University – School of Packaging), with subsequent panel debate including three thought leaders in the industry: a pharma producer, graphics management provider and coding-labeling provider
16.00-17.00 The future in view: future challenges and their implications for packaging: addressing the Top-3 trends together

① The current and future legislation on medicine packaging and medical devices in Europe and the USA: improving healthcare by harmonised and cost-effective implementation

② Patient-centered packaging design for a sustainably ageing population in the USA and Europe

③ The role of novel information technologies (VR, GenAI and more) in accelerating product and packaging innovation, including improving healthcare for existing medicines and medical devices

17.00 Informal after-party

VENUE

Anchoring the renowned University Park at MIT, Le Méridien Cambridge-MIT stands amidst an area legendary for its infrastructure of invention. Notably, the Boston-Cambridge area is one of the world’s eminent regions on science and technology in healthcare.

REGISTRATION

5 June 2024 - Pharmaceutical Packaging Innovation
costs: $345 (working at NVC member company), $690 (others)
6 June 2024 - Packaging and Environment
costs: $345 (working at NVC member company), $690 (others)
5 and 6 June 2024 - Pharmaceutical Packaging Innovation and Packaging and Environment
costs: $590 (working at NVC member company), $1180 (others)